AI Driven Emotional Storytelling: Enhancing Consumer Engagement in Digital Marketing

Navigating the Digital Marketing Realm: The Crucial Role ofand Emotional Storytelling in Consumer Engagement

Abstract:

This scholarly investigation delves into the intricate convergence between and digital storytelling within marketing frameworks. As technology evolves,integration is pivotal for enhancing consumer experience personalization and strengthening brand narratives. The study prioritizes the exploration of howfacilitates emotionally engaging , an area that has seen limited research in marketing and advertising sectors.

Motivated by the need to understand the interplay between methodologies and emotional attachment in digital marketing landscapes, this paper hypothesizes a profound connection between consumers' emotional bonds with brands, influenced by stories, and their purchasing decisions. Utilizing a mixed-methods approach that integrates surveys and interviews, we rigorously test our hypothesis.

The study elucidate how the fusion of impacts consumer behavior in digital marketing environments, particularly focusing on online shopping experiences. We also analyze the effectiveness of these methodologies from the consumers' perspective, while considering their influence on brand loyalty.

Preliminary findings underscore that emotional attachment significantly affects purchasing behavior, yet other factors play a crucial role. This paper argues for the synergy betweenand as vital to future digital marketing strategies, where data-driven insights complement narrative authenticity and emotional resonance.

Contribution:

This research advances our understanding of howcan augment branding through emotionally resonant content and enhance online sales performance. It offers strategic insights with practical implications for marketers navigating the digital sphere.

Citation:

Manoharan, J., 2024. Navigating the Digital Marketing Realm: The Role ofand Emotional Storytelling in Consumer Engagement. TechRxiv. https:doi.org10.36227techrxiv.170630980.05212656v1
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